WELLNESS HOSPITALITY DESIGN CONSULTANTS

We Provide Concept Development, Interiors & Design Guidelines For Boutique Hotels & Sustainable Hospitality Businesses Working With The Lead Hotel Design Firm As External Consultants

At our hospitality interior design firm, we specialize in delivering end-to-end solutions for boutique hotels and sustainable hospitality businesses. Our team brings together a wealth of expertise in interior design, hotel brand development, and hospitality branding, ensuring that every project we undertake is tailored to the unique vision and business goals of our clients.

We understand that in the hospitality industry, creating highly differentiated, even transformative guest experiences is fundamental to building a successful brand. That’s why we work closely with our clients to develop innovative concepts and interiors that not only reflect their brand identity but also set them apart in a competitive market.

By integrating sustainable practices and eco-friendly materials for example, we help our clients develop hospitality brands that resonate with today’s conscious travelers. Our collaborative approach ensures that every detail, from concept to completion, aligns with our clients’ expectations and exceeds industry standards, helping their hotels and hospitality spaces lead from the front.

Our Services As Hotel Interior Design Company & Hospitality Design Consultants:

concept development & business proposition
interior design guidelines & creative direction
hotel floor plans, elevations, sections & digital renders
furniture plan & procurement
electrical plan & lighting
brand assets for launch (naming, brand identity, uniforms)
sustainability strategy

Infographic titled 'Outdoor Living Architecture Mediterranean energy for wellbeing' with colored abstract shapes containing text about outdoor architecture elements, materials, furniture, lighting, colors, decorative objects, and wall surfaces.

hotel brand design guidelines by biofilico

hotel interior design guidelines

Leveraging Matt’s background as a brand strategist with Luxury Branding (2005-2010) and then time as Brand Director of Porto Montenegro (2010-2019), we can combine our expertise in hotel brand development to create hotel design guidelines that can be rolled out across an organization, either at the start of a new brand’s life or at a strategic growth point in its life.

This could focus on a specific concept, such as Outdoor Living Architecture, the case study shown above for a premium Mediterranean lifestyle hotel brand, or on biophilic design, sustainability or wellness, our specialist subjects!

When working with the Melia luxury & lifestyle brand development team for example, our role as their brand level hotel interior designers consultancy for biophilic design is to develop the brand pillar related to ‘Med-inspired, biophilic interiors’ into a comprehensive hotel interior designers style guide that can be used by the hospitality interior architect team as a first point of reference for future ZEL resort developments.

In collaboration with the client, we discuss and determine the optimal FF&E and OS&E products to fit the brand identity and specific project requirements, ensuring the guidelines are tailored to achieve a cohesive and functional design outcome.

PMYC Beach Club, Porto Montenegro - concept development and furniture procurement

Green and healthy hospitality design

Biofilico hospitality design concepts typically have a combination of sustainable design, biophilic design wellness design components to them.

In the past we have worked as the lead hospitality designer for small-scale projects such as beach clubs, sports bars, pop up concepts and wellness spaces in hotels, resorts and pool clubs.

Equally, we can work as part of a larger consultant team as expert wellness hotel interior design companies alongside the hotel designers and senior interior designer appointed by the client.

PMYC Pool Club, Porto Montenegro - concept development, branding and furniture procurement

Healthy hospitality concepts

Sports bars, health clubs and wellness centred real estate developments can all benefit from this particular blend of functional design with health benefits combined with a nature-inspired aesthetic, that can go from the purely minimal to the unashamedly botanical in style. We also add decorative elements and features to enhance the atmosphere and overall guest experience.

We also have experience with outdoor hospitality concepts such as Mediterranean beach clubs and pool clubs that come with their own unique set of challenges.

We have previously worked with luxury hotels in Europe, South Africa and the Middle East so if you are looking for one of the best hotel interior design companies specialized in health, wellbeing and sustainability, you need look no further!

BlueRoom sports bar, Porto Montenegro - concept development, interiors & branding

Biophilic design in hotels and hospitality

Hospitality venues have the potential to evoke positive emotions in their users, so whether you own a hotel, beach club or sports bar - hotel design, hospitality interior design and landscaping based on biophilic principles, ideally combined with first-class service standards (!) can have a truly profound impact on the guest experience.

We have delivered hospitality design projects for clients around the world, bringing global expertise to a diverse range of venues..

pmyc beach club interior design matt morley

PMYC Beach Club, Porto Montenegro - concept development and furniture procurement

A sustainable design aesthetic for conscious hospitality

A visual connection to nature is critical when creating conscious hospitality concepts such as a sustainable beach club for example.

Direct views of nature or natural landscapes are especially valuable, delivering not just ‘wow factor’ but tangibly enhancing the guest experience with feelings of nature-connectedness and vitality.

Our conscious design concepts feed off the surrounding landscape and cultural context to deliver a reassuring ‘sense of place’. Site visits and a deep understanding of the location are essential to ensure each concept is tailored to the unique characteristics of the physical space.

blueroom sports bar porto montenegro matt morley biofilico

BlueRoom sports bar, Porto Montenegro - concept development, interiors & branding

wellness interior design that enhances mood

Biophilic hospitality interior design for us is about creativity and vision, harnessing the positive power of nature to deliver bottom line benefits for a business owner as well as an enhanced guest experience / customer satisfaction.

By striving to promote feelings of happiness, calm and positivity in each of our projects, we hope to inspire longer stays, increased spend, extra word of mouth recommendations and plenty of return visits.

It's about delivering bottom line value via our wellness interiors.

landscaping - the ultimate biophilic feature

Plants, whether living or preserved, are a fundamental part of biophilic design but we are always looking for unique and surprising ways of using landscaping as an interior design element for our conscious hospitality projects.

Out of all biophilic design elements, plants can have the most visual and sensory impact so we treat them with respect and love. In return, they promote biodiversity, clean the air and generally spread good vibes.

blueroom sports bar design biofilico matt morley

healthy interior products, materials, finishes

Our approach to wellness interior design for hospitality projects is agile and client-focused, responding to each brief differently rather than rigidly arriving with a prescriptive approach that we impose from outside.

We believe in understanding a client's preferences first and foremost, meaning we may go rustic, bohemian, tropical or industrial in our design concept, depending on the concept.

Whenever biophilic design and healthy interiors involved, you can be sure of a multi-sensory experience with wow factor

Our design process is crafted to ensure that every project we undertake is a true reflection of our client’s vision and business objectives.
We begin by engaging in in-depth discussions with our clients to fully understand their goals, brand positioning, and expectations for the project.
Our team of designers and project managers then develops a comprehensive design brief, outlining the project’s scope, timeline, and budget.
This brief serves as the foundation for our concept design phase, where we bring creative ideas to life through detailed plans and visualizations.
Throughout the process, we maintain a strong focus on collaboration, working closely with our clients at every stage to ensure their needs are met and their vision is realized.
Our project managers oversee each step, ensuring seamless execution and attention to detail.
From the initial concept to the final touches, our goal is to deliver design solutions that enhance the guest experience and drive business success, always striving to exceed our clients’ expectations.
Effective space planning is at the heart of successful hospitality interior design.
Our team of experienced designers and space planners works hand-in-hand with clients to create interiors that are both beautiful and highly functional.
We understand that the layout of a hotel, restaurant, or hospitality venue directly influences the guest experience, as well as the efficiency of daily operations.
By carefully considering factors such as traffic flow, furniture arrangement, and the integration of amenities, we design spaces that are welcoming, intuitive, and adaptable to the needs of both guests and staff.
Our expertise spans a wide range of hospitality projects, from beach clubs, to cafes, sports bars and coworking offices, ensuring that each space is optimized for comfort, style, and operational excellence.
Through thoughtful planning and creative design, we help our clients build interiors that foster guest loyalty and set new standards in hospitality.
Lighting is a powerful tool in hospitality interior design, shaping the mood and atmosphere of every space.
Our team of interior designers collaborates closely with clients and lighting manufacturers to develop bespoke lighting schemes that elevate the guest experience and reinforce the overall design vision.
We pay careful attention to every detail, from the selection of fixtures to the balance of lighting levels and color temperatures, ensuring that each area—from vibrant lobbies to tranquil guest rooms—feels inviting and memorable.
Our approach combines creativity with technical expertise, allowing us to integrate innovative, energy-efficient lighting solutions that enhance both aesthetics and functionality.
By prioritizing the interplay of light and space, we help our clients create hospitality environments that not only meet but exceed expectations, leaving a lasting impression on every guest and supporting the long-term success of their business.

Journal articles on concept development, interiors, branding in hotels and hospitality

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